The Tourist Board of Neum continues its strong international promotion by participating in the 60th ITB Berlin, held from 3 to 5 March 2026.

As the world’s largest and most significant tourism fair, ITB Berlin represents a key platform for meeting leading players in the travel industry. This year, Neum’s participation took place within the joint exhibition space of the Tourism Association of the Herzegovina-Neretva Canton, further emphasizing Neum’s connection to the wider regional tourism offering.

During the fair, representatives of the Tourist Board conducted systematic promotion of high-quality accommodations that offer guests a recognizable warmth and hospitality. Special attention was given to the natural beauty of the Neum coastal area as a symbol of maritime tourism, as well as to the potential of the authentic hinterland, increasingly sought by European tourists in search of peace and tradition. This approach allowed Neum to present itself as a destination successfully combining seaside pleasures with authentic inland experiences.

Participation in this prestigious global event provided direct exposure to international tourism trends and laid solid foundations for the upcoming 2026 tourist season. Through this joint presentation, Neum reaffirmed its status as a key and recognizable destination within the wider regional tourism offering, leaving a strong impression on the international tourism map of Europe. With this initiative, Neum sends a clear message of readiness to welcome guests who appreciate natural harmony and genuine Herzegovinian hospitality.